Earlier this year, Mahindra Tractor introduced their first web series ‘SowTheFuture’ which will provide various famrming tips for farmers and any other person who wants to take up farming. The show will slowly unwind in various series that will be telecasted from time to time on the Youtube page of the company. It will have various inspirational guest speakers who will take the audiance through their stories and will also give information about the latest developments in agricultural technology from all across the country. The show will also present the best farm practices and techniques that will benefit an entire farming community. The company wishes to create a positive change among the agricultural community and also to assist India with its progress.
Chairman and Managing Director of the Mahindra Group earlier today introduced the series through twitter. He wrote, “Watch Mahindra drive Farming 3.0 through #SowTheFuture series.”
Watch Mahindra drive Farming 3.0 through #SowTheFuture serieshttp://bit.ly/2jaUXuv
— anand mahindra (@anandmahindra) February 28, 2017
Watch the full episode here-
The first series of ‘Sow the future’ is based on Organic Farmers. It has highlighted the need and importance of Organic Farming in India which can be easily understood through Suneet Salvi’s story, who left his corporate job and turned into an organic farmer. Mr Salvi pratices orhanic farming with the aim to help India and increase sustainability. In the first series, Suneet Salvi takes the audiance through his journey, how he started organic farming, its process, benefits to the farmers and the valuable insights that are necesaary for anyone who wants to take up organic farming. In the end he extended gratitude to the government and the coporates who lended their support to help sow the seeds of a sustainable future for the farming community.
The first episode of this web series ‘Sow the future’ was released on January 6, 2017.