In a first-of-its kind partnership with FINO PayTech, Snapdeal is all set to launch assisted ecommerce centres in semi-urban, rural and low income residential areas across the country.
With this, Snapdeal.com aims to empower individuals belonging to lower income groups by giving them access to an assortment of over 1000 products through the centers which would be operated by FINO Paytech. The plan is to set up assisted outlets across 65 cities and over 70,000 rural areas.
Speaking about the partnership, Kunal Bahl, co-founder and CEO Snapdeal.com said, “Technology and innovation lie at the heart of Snapdeal.com and with this initiative we are taking yet another step to revolutionize the ecommerce landscape of India. By leveraging Snapdeal’s nationwide distribution network and reach, we can now try and make a difference to our country, both on the demand and supply side.”
Some of the locations include Dharavi (Asia’s Largest Slum), Varanasi, Valsad (Gujarat) Urban Villages of Noida, Gurgaon, Hyderabad and Jaipur.
Through the assisted e-commerce model Snapdeal.com will be offering a special assortment of utility cum aspirational products like speakers, juicers, solar lanterns, dinner sets, camera and mobile phones. These products offer a high value proposition and have been curated on an exclusive page requiring login by FINO agent, who would place an order, collect payment, receive and deliver to people who have no permanent address.
Rishi Gupta, COO and Executive Director at FINO PayTech said, “The innovative assisted e-commerce model brings the ease and benefit of e-tailing to more than 70% of country’s population not connected to internet but is aspirational and willing to explore online shopping.
Snapdeal.com plans to expand this service across partners and other locations within the country in the coming times.