To connect millions of non-internet users, telecom operator Idea Cellular on Wednesday announced an "Internet For All" initiative that empowers Idea prepaid customers and retailers to gift free 100MB data for a month to non-internet users. Customers can avail the service by dialling *756# or sending SMS IFA to 56756. "The 'Internet for All' initiative will encourage the uninitiated to learn more about the internet as a tool for education, banking, shopping, and entertainment, while gaining access to a world of opportunity that the internet opens for us all," said Sashi Shankar, Chief Marketing Officer, Idea Cellular, in a statement. Also Read:\u00a0Aircel, Vodafone, Idea using call drop mask tech incorrectly: Trai "We believe that internet adoption can be accelerated at the grass-root level if existing internet users introduce their un-connected friends and family to adopt the service, thereby transforming their lives," he added. Idea personalises this service by sending periodic information on how to use free data to the non-internet user. The notifications are also sent to the initiator on the progress of internet usage made by the person nominated by them.