Idea Cellular clocks positive response on contextual marketing with Mahindra Comviva

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New Delhi | Published: September 9, 2015 4:24:08 PM

India's third-largest telecom player Idea Cellular on Wednesday announced a successful transition to contextual marketing from segmented mass marketing campaigns through Mahindra Comviva’ Interactive End-of-Call Notifications (iECON).

idea cellularIndia’s third-largest telecom player Idea Cellular on Wednesday announced a successful transition to contextual marketing from segmented mass marketing campaigns through Mahindra Comviva’ Interactive End-of-Call Notifications (iECON). (Reuters)

India’s third-largest telecom player Idea Cellular on Wednesday announced a successful transition to contextual marketing from segmented mass marketing campaigns through Mahindra Comviva’ Interactive End-of-Call Notifications (iECON).

Through a press release, Sashi Shankar, Chief Marketing Officer, Idea Cellular Ltd said that Idea has advanced to real time contextual & interactive offer campaigns.

“The solution is based on understanding the customer’s intent rather than mass marketing campaigns. Mahindra Comviva’s Interactive End of Call Notification solution has been a key pillar in the significant increase in responses to contextual offers.” said Sashi Shankar.

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