Amazon has brought an 140-year-old watch making legacy to one of the largest watch markets as the popular US watch brand Bulova, renowned for artistry and innovation, makes its India debut.
Bulova, known for their superb craftsmanship, design and style enhanced by the technology, has launched a comprehensive selection of watches across its Automatic, Classic, Diamond, Marine Star, Precisionist collections in an exclusive tie-up with Amazon India. In addition, Bulova has also launched a comprehensive selection of watches from its Caravelle range, in the country.
Bulova is the official Time Keeper and Global Partner of the English Premier League football club, Manchester United.
“We are very excited about the opportunity to showcase the Bulova brand on Amazon.in, and to bring our legacy watches to the Indian customers. India is one of the fastest growing economies and we are delighted to launch the brand online in order to provide maximum possible reach,” said June Rhee, VP Asia Pacific, Bulova.
Bulova Automatic watches reflect centuries of timekeeping artistry, with self-winding mechanical movements that never need batteries. While the Classic watcheswhich are designed with authentic styling and meticulous detail offer sophisticated essentials for men and women, Bulova Crystal watches are designed to make a brilliant fashion statement with individually hand-set crystals for men and women with a bold sense of style.
Known as the industry leader in diamond watch design, Bulova’s Diamond Gallery features full three-prong case settings to intensify the reflection of light on every stone, creating a timepiece of beauty and sparkle. Bulova Marine Star, a leader in sports timekeeping technology, delivers high performance functionality and water resistance up to 200 meters. Precisionist, with Bulova’s exclusive UHF (Ultra High Frequency) movement features a three-prong torsional resonator which vibrates at a frequency of 262kHz, eight times faster than an standard quartz movement and ensures accuracy to within seconds per year.
“We are pleased to bring the popular US watch brand Bulova to India through our exclusive tie-up. Fashion and Premium watches are one of the fastest growing categories on our marketplace. This initiative is in keeping with Amazon.in’s endeavor to bring the best of the brands for Indian consumers,” said Vikas Purohit, Head Fashion, Amazon India, on the occasion of the launch.
“Bulova, along with Caravelle, will be available exclusively on Amazon.in, for the Indian customers,” Purohit added.
Caravelle New York, which is the fashion brand from Bulova, features bold and innovative designs, focused on latest New York fashion trends.