IBM launches Verse, an enterprise email service

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New Delhi | Published: November 20, 2014 12:44:22 AM

IBM has launched a new enterprise mailing service in India, called Verse.

IBM has launched a new enterprise mailing service in India, called Verse. The new e-mail application aims to deliver relevant content to users and integrates services like e-mail, meetings, calendars, file sharing, instant messaging, social updates and video chats into a single platform.

Verse is currently in its beta stage and a freemium version will be released next year on IBM’s Cloud Marketplace.

“With IBM Mail Next, we’ve applied analytics to enterprise email and bring in social collaboration experience with focus on engaging people and driving outcomes, not managing messages and inboxes,” said Anmol Nautiyal, IBM Social Business and IBM Smarter Workforce Director.

IBM Verse is mostly targeted at enterprises which need to collaborate more among teams, especially in SMEs and knowledge-centric organisations. Verse is delivered on the SoftLayer cloud promising enterprise-grade security and will be also offered as an app for both iOS and Android to ensure similar user experience.

“Going forward, Verse will be hosted on data centres in India,” said Nautiya.

“The development team is working on bringing offline capabilties to it and is looking forward to integrate Verse on Apple’s iOS 8 soon.”

IBM Verse uses analytics to provide an at-a-glance view, which brings in the user’s most critical actions for the day.

The platform considers unique employee preferences and priorities over time and provides instant context on a given project as well as the people and teams collaborating on it. IBM claims that its analytics doesn’t mine a user’s inbox to increase advertising.

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