​​​
  1. ‘I love watching football when a Chelsea game is on’

‘I love watching football when a Chelsea game is on’

After Hours with Sanjay Gupta, CMO, Urban Ladder

By: | Published: April 19, 2016 6:23 AM

After Hours with Sanjay Gupta, CMO, Urban Ladder

1. The job

My day is spent thinking about the best ways of reaching out to our target audience. What I find personally enthralling is the way we use the digital medium for marketing. It is great to see that marketing is no more a spray medium as digital has now made it extremely measurable and targeted. All employees are given the freedom and opportunity to run the business as if he/she were an entrepreneur, from day one. This gives us the freedom to innovate and step up to bigger responsibilities.

2. The weekdays

I start my day with a run and get to work at 8:30am to catch up on my emails. I manage teams across branding, creative, content, digital and product marketing, so a large part of my day is spent catching up with teams on brainstorming, planning and problem solving discussions. I also spend a part of my day in discussions with cross functional teams to get an overall view of the business.

3. The weekend

On the weekend, I spend time with my family and also my pets. Grooming and taking the dogs out for a walk
is a must for me. I ensure I catch up with a few friends in the evenings and watch football, if there is a Chelsea game on.

4. The toys

My MacBook and now a baby monitor to watch the kids.

5. The logos

Apple is my all-time favourite for its simplicity and design, while in footwear, Nike has been another brand that I appreciate for creating a cult and making buying a simple shoe, a complicated process. On the fashion front, Zara is my favourite for its uncomplicated designs and fit.

—As told to Ashwin Ahmad

Get live Stock Prices from BSE and NSE and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

  1. No Comments.

Go to Top