After Hours with Sanjay Gupta, CMO, Urban Ladder
1. The job
My day is spent thinking about the best ways of reaching out to our target audience. What I find personally enthralling is the way we use the digital medium for marketing. It is great to see that marketing is no more a spray medium as digital has now made it extremely measurable and targeted. All employees are given the freedom and opportunity to run the business as if he/she were an entrepreneur, from day one. This gives us the freedom to innovate and step up to bigger responsibilities.
2. The weekdays
I start my day with a run and get to work at 8:30am to catch up on my emails. I manage teams across branding, creative, content, digital and product marketing, so a large part of my day is spent catching up with teams on brainstorming, planning and problem solving discussions. I also spend a part of my day in discussions with cross functional teams to get an overall view of the business.
3. The weekend
On the weekend, I spend time with my family and also my pets. Grooming and taking the dogs out for a walk
is a must for me. I ensure I catch up with a few friends in the evenings and watch football, if there is a Chelsea game on.
4. The toys
My MacBook and now a baby monitor to watch the kids.
5. The logos
Apple is my all-time favourite for its simplicity and design, while in footwear, Nike has been another brand that I appreciate for creating a cult and making buying a simple shoe, a complicated process. On the fashion front, Zara is my favourite for its uncomplicated designs and fit.
—As told to Ashwin Ahmad