South Korea's largest carmaker, Hyundai Motor Company and tech giant Google are in discussions to increase their partnership based on external expertise in common areas.
South Korea’s largest carmaker, Hyundai Motor Company and tech giant Google are in discussions to increase their partnership based on external expertise in common areas. In an interview with Bloomberg, Hyundai Motor President Jeong Jin Haeng after a meeting between the trade ministry and local carmakers in Seoul informed about the discussions. Hyundai have taken Android Auto support in its vehicles from Google. In a bid to integrate iPhone and Android handsets into car dashboards, Hyundai has aggressively adopting Apple Inc.’s CarPlay and Alphabet Inc.’s Android Auto.
Self-driving tech has a higher probability to be adopted, and such collaborations between the two may have been initiated by former Hyundai chief in US, John Krafcik, who in 2015 had joined Google to lead its self-driving car project. Jeong Jin Haeng however did not give any further information regarding autonomous cars. A senior analyst told Bloomberg that, “Hyundai is lagging behind the competition to develop autonomous vehicles. It’s not a choice but a critical prerequisite for Hyundai to cooperate with IT companies, such as Google, to survive in the near future.”
Earlier Hyundai had ruled out any possibilities of joint ventures to make electric vehicles, but now it may be trying to transform such a strategy and open up to mergers and tie-ups with tech companies in the Silicon Valley to to make a place and stay in the race in the upcoming times of connected cars and autonomous driving. Although there has been no confirmation yet, but in the current scenario where all the rival companies are trying to make a mark in the self-driven car territory, it will not be surprising if this move by both the companies is directed towards that.