After the US Supreme Court legalized marriage for gay couples in all 50 states, companies too have become part of rainbow-bursts across the Internet.
Donning rainbow hues, companies like Chipotle, Coca-Cola, Airbnb, American Airlines, AT&T, Honey Maid, Cheerios, CVS/pharmacy and many more took it to Twitter to celebrate gay-marriage victory.
The companies that tend to stay out of political conversations are feeling emboldened and so are posting pictures of their logos draped in the rainbow flag and writing under the hashtag, #LoveWins, which became the unofficial rallying call for supporters.
Tumble, Youtube and LinkedIn changed their colours for a day, while Uber added rainbow graphic to the cars in their apps.
Celebs changed their display pictures on Twitter, Facebook and Instagram to add rainbow hues to show their solidarity and happiness.
Websites, like Huffington Post, BuzzFeed and Mediate, too added rainbow colours to their logos to hail gay marriage ruling.