Harley-Davidson to vroom into smaller cities for growth

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Published: November 3, 2014 6:26:10 AM

Five years after it first entered the Indian market, American iconic bike maker Harley-Davidson is now looking at smaller cities for growth even as it consolidates its presence in the leading metros. Tier-II cities such as Surat, Ludhiana and Guwhati are the focus areas for the next wave of dealership expansion.

“We have just opened a second dealership in Delhi, Mumbai and will add another dealer in Bangalore, followed by a debut in Surat, which will be the second dealership in Gujarat,” said Anoop Prakash, MD, Harley-Davidson India.

“It’s a customer-led pull that is taking us to newer, smaller cities. We are going where our customers ride and live. Surat, for instance already has 50 Harley owners. We will continue to add a number of cities where we already have Harley owners including Guwhati, Ludhiana and others in 2015,” he said.

Since it entered India in 2010, Harley-Davidson has sold over 6,000 motorcycles. The company says it is bullish on the Indian market. On Thursday, Harley-Davidson launched three new motorcycles —Breakout, Street Glide and limited edition CVO — thus making available all of its seven families in India.

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