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Half of Amazon’s orders from non-metros

Online shopping seems to have transcended beyond the urban centres with Amazon India claiming that nearly half its orders…

Online shopping seems to have transcended beyond the urban centres with Amazon India claiming that nearly half its orders are placed from non-metro cities. The e-commerce major, which started its India operations in June 2013 and launched 24 new stores this year, claims to have serviced orders as diverse as musical instruments in Rajahmundry, animal food in Nadiad (Gujarat) and Guntur, and exotic tea in Chamarajanagar and Tadepalligudem (Andhra Pradesh).

“Our seller group,which has Rs 1-crore plus monthly sales, grew 50% this year. We remain committed to enable more and more sellers, especially SMEs,” said Amit Agarwal, vice-president and country manager, Amazon India.

The soaring popularity of e-commerce in the tier II and III cities resonated in another report published by eBay, which has over 50,000 registered sellers. The survey identified 3,313 tier II and III cities and 1,233 rural hubs where e-commerce saw considerable traction this year.

Among the top 10 rural hubs identified in the survey were Guntur and Tada in Andhra Pradesh, Budgam in Jammu and Kashmir and Cachar in Assam.

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