Haier Launches Chic Wine-Cellar to Elevate Living Experience

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Published: August 14, 2015 6:40:15 AM

Haier, the global leaders in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 6th Consecutive Year, augmented its wine cellar range with the launch of new chic and premium wine-cellar - JC-87A.

Haier, the global leaders in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 6th Consecutive Year, augmented its wine cellar range with the launch of new chic and premium wine-cellar – JC-87A. Designed with premium aesthetic sense, the new wine cellar comes equipped with state of the art design that complements the décor of a modern home.

The new Haier Wine Cellar comes with electronic temperature control that helps preserve the wine quality, its taste and texture. The anti- UV-protected glass door in it prevents UV rays from coming into contact with the wine hence, keeping the taste intact for a longer period of time, avoiding the unpleasant aroma that can spoil your most treasured wines. It further enables the aging process of wines to naturally take place and hence, reduces the redox potential. With the in-built anti-vibration system in the wine cellar’s compressor, the noise and micro vibrations are neutralized which otherwise prove harmful to your precious wine. Unique features like activated carbon filter, automatic door stop and full length recess handle make the new wine cellar a perfect partner for wine lovers.

Commenting on the launch of the new wine-cellar, Mr. Eric Braganza, President Haier India said, “Haier has always believed in providing state-of the art solutions that complement the evolving lifestyles of contemporary customers. With the introduction of the new wine cellar, we aim to reach out to wine lovers and connoisseurs to elevate their wine experience. We are absolutely delighted to further strengthen our product line up, thus living upto the brand promise of ‘Inspired Living’.

Haier’s wine-cellar has the capacity to store up to 25 bottles, thus giving a plethora of options to the wine connoisseurs to store their collection of favourite wines. The practical intelligently designed interior LED lighting system consumes less energy than conventional systems and does not emit any heat. The internal LED display is also equipped to set the temperature, regulating the temperature between 6 to 18 degrees, which is conducive to preserving the wine quality. This helps to maintain a perfect ambient temperature in your wine cellar. The new wine cellar has Class A energy rating which means higher savings on electricity bills. The in-built wooden shelves in the wine-cellar give it premium appeal and adds to its aesthetics.

The new Haier wine-cellar JC-87A is available in India at a price of Rs. 24990.


Haier India, a 100 percent subsidiary of Haier Group, is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 6th consecutive year, as per Euromonitor and is also adjudged as world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its India commercial operations in January 2004. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. With an employee headcount of 1250 and robust service and distribution network of 7500 outlets, Haier has 33 offices across India. It offers a wide range of products in all of 8 categories like Refrigerators, LED Panels, Air Conditioners, Washing Machines, Deep Freezers, Microwave Ovens, Wine Cellars and Water Heaters. Haier India also offers products in commercial refrigeration and commercial air conditioning. Haier’s legacy is built on customer inspired technology innovation that facilitates designing and creating best solutions for modern contemporary customers. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.


Haier is the world’s leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

Photo Caption: Haier Wine-Cellar

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