Google’s Sundar Pichai reveals how much India loves YouTube Music; check where Spotify stands

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Published: April 30, 2019 6:25:08 PM

YouTube Music saw over 3 million downloads within a week of its launch, downloaded over 3 million times even as Spotify's first-week downloads stood at over 1 million. The app competes with Apple Music, Spotify, Gaana, JioSaavn etc., in Indian music streaming market.

Along with YouTube Premium, YouTube Music has expanded to 43 countries from five markets at the beginning of 2018.

For YouTube, India, which is its largest and fastest growing market as claimed by its CEO Susan Wojcicki, it is also the market that has shown an overwhelming liking for its music streaming service YouTube Music as it has been downloaded staggeringly over 15 million times since its launch announced on March 12, 2019. The app competes with Apple Music, Spotify, Gaana, JioSaavn etc., in Indian music streaming market.

“In mid-March, we launched YouTube Music in India, one of YouTube’s fastest growing markets. Since launch, the YouTube Music app has been downloaded more than 15 million times in the country,” said Sundar Pichai, CEO, Google said in Alphabet’s Q1 2019 earnings call with analysts on Monday.

In fact, YouTube Music saw over 3 million downloads within a week of its launch, Wojcicki had said in a statement. Importantly, for Spotify, the number of downloads in the first week of the launch was over 1 million.

Along with YouTube Premium, YouTube Music has expanded to 43 countries from five markets at the beginning of 2018, Pichai said. Moreover, its ad business, for both brand and direct response campaigns, continues to grow, he said.

Sundar Pichai also stressed on the ‘potential changes’ to be made in YouTube in coming months to retain quality content on the app by making sure that “when we recommend content we are recommending high-quality content as well as reducing harmful content or low-quality content being recommended.”

Spotify, which also published its Q1 2019 results on Monday, had said that while they are “pleased with the results” of the app hitting 2 million-download mark so far, there would be some challenges in scaling its ad revenue in India.

The challenges will be “in keeping pace with the growth from a revenue perspective because those markets just simply don’t have as developed an ad market as we have here in the U.S,” said Barry McCarthy, CFO, Spotify in Q1 2019 earnings call with analysts on Monday.

YouTube has priced its Music premium service at Rs 99 per month vis-a-vis Rs 119 per month charged by Spotify Premium.

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