Google on Wednesday announced the launch of a free app for small and medium enterprises in India, ‘Google My Business’. According to the company, the app is a simple and easy-to-use product that will help small medium businesses to create an online presence as more consumers go online.
The product will work across desktop and mobile devices (tablets and smart phones), helping SMEs to create and update their business information across other Google products like Search, Maps and Google+. The companies can manage details and information from their smartphones, making it easier for customers to get in touch with local businesses when they search online. Google will also offer free support to help set up their presence online.
“We have invested a significant amount of money in this domain with India Get Business Online programme. It did not work but we learnt from each of our past attempts and that is why we came up with this. Last time, SMEs found it complex to manage websites and we have made it easy and is offering full support,” Suryanarayana Kodukulla, Head of SMB sales, Google India told FE.
According to latest research conducted by Zinnov on behalf of Google, India has over 48 million SMEs and out of this over 8-10 million will immediately gain from adopting internet technologies. Globally, over 2 million businesses use Google’s advertising platform to find potential buyers on the internet.