Google betting big on small business in India

By: | Updated: November 12, 2014 12:19 PM

Google will invest in solutions that will cater to needs of SMBs and will introduce a new mobile app to help them get online.

Google India is in the process of building an ecosystem to support the app, which could be downloaded and used in mobiles for free. (AP)Google India is in the process of building an ecosystem to support the app, which could be downloaded and used in mobiles for free. (AP)

Google on Tuesday announced its plans to significantly scale up its initiatives to help the small and medium businesses (SMBs) to log on to the internet to grow their enterprises. Google will invest in solutions that will cater to the needs of SMBs and will introduce a new mobile app to help them get online.

The company is in the process of building an ecosystem to support the app, which could be downloaded and used in mobiles for free.

Suryanarayana Kodukulla, head of SMB sales, Google India, said on Tuesday that the new mobile app, which will be useful for the small ventures will be launched by the end of this year. “A similar app has already been introduced in the US and we are launching in India next month. It will be a free app and we will provide necessary technical inputs to the consumers, through our trained certified partners.”

“India is a strategic market for Google and we are committed to invest in solutions for SMBs here. As part of our Digitising India mission, we will introduce new mobile-based products that will help Indian SMBs to create and manage their internet presence and help them connect with potential customers online,” he said.

Google will also be investing in extending deeper support services through a local partner network and local language call centres. In addition to this, it is partnering with Confederation of Indian Industry to help create awareness amongst SMBs to accelerate adoption of internet, he added.

“There are more than 1,200 partners we have tied up with,” he said.

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