Tech giant Google has rolled out two new initiatives in India to strengthen its enterprise presence. Google will select 1,000 Indian start-ups and accord a credit of $20,000 each for a year to use its cloud service starting next year.
Google said it will also cover the fees of Google Apps for any business that is locked into an enterprise agreement (EA) with another provider. However, Google will cover the fees only for the duration of their earlier contract, thereby offering a simple contract with no additional traps, it said.
“With the second largest developer population in the world, India is poised to be home to next generation of global software firms. We’re committed to partner these next gen companies and enterprises as a trusted provider of affordable, collaborative and easy to use productivity and cloud computing tools to help them succeed. Over the last few years, we have gained tremendous momentum in helping companies go Google in India and we’re confident that with these new initiatives, we will further bring down the barriers for companies to make the switch to Google Apps,” said Amit Singh, president, Google For Work.
Google offers other suite of apps for businesses, such as Gmail, Hangouts, Docs for business, analytics app, etc. Apart from trying to tap start-ups and the burgeoning tech-industry in India, it already has clients such as Hero Motocorp, Bombay Dyeing, Welspun etc. in India.
“We are excited to work with our current and soon-to-be customers to continue building the future of work in India.
With the Enterprise Agreement offer and Cloud Platform credits for startups, we hope to see Indian businesses continue to rise,” added Mohit Pande, Country Head, Google for Work India.