Goibibo Launches GoStays, Budget Accommodation Platform

By: | Published: September 29, 2015 5:30 AM

Goibibo.com, India's largest online hotel aggregator launches GoStays on its mobile apps as well as desktop. GoStays aggregates unbranded budget accommodations across India...

Goibibo.com, Indias largest online hotel aggregator launches GoStays on its mobile apps as well as desktop. GoStays aggregates unbranded budget accommodations across India. The platform is live in 72 cities, 862 properties, translating to 10000 rooms a day.

GoStays value proposition is to partner with the property owners to deliver a consistent experience comprising free Wifi, Breakfast, AC, Television and Hygienic Washroomsalong with a 100% money back guarantee backed by neutral ratings and reviews by the community.

Ashish Kashyap, Founder CEO of ibiboGroup said We carefully looked at all the problems and pain areas being experienced by budget hotel owners with respect to the online brand partners as well as travellers on the other hand. As the market leader we hence constructed GoStays to solve these pain points with the aim to create a healthy marketplace of budget accommodations

There are 5 significant value differentiators for GoStays. To begin with it is the100% money back guarantee. There are significant trust issues in this unorganised space and Goibibo wants to remove this trust deficit. Second: By booking GoStays on Goibibo, Travellers get to stay inexactly the property and location that they have booked.As per Goibibo research, travellers checking into the current branded budget properties get bounced around which creates massive dissatisfaction levels. GoStays ensures to deliver the property and location that has been booked by the traveler. This is yet another step towards increase in trust. Third isGoReviews, user generated contentand reviews by Goibibo. GoStays is the only budget platform with neutral user reviews and ratings comprising real pictures by guests. This disproportionately drives up the trust and also makes GoStays highly scalable.

Fourth:Robust technology processes for each property that enables the owners to increase their yields and manage a better fulfilment process.Hotel owners have communicated their concerns around cannibalisation with their current partners. GoStays on the other hand is leveraging technology to increase the yields for the hotel owner. Lastly: All properties areco-brandedthereby not taking away from the long term identity of the hotel owner and at the same time ensuring that the hotel own brand is not hurt.

Will other branded budget players be listed on Goibibo? Yes. Think of this as an Amazon marketplace model. There are some products that are fulfilled by Amazon while others by

third party merchants.

GoStays will also be available to book on various Goibibo network comprising : redBus, TBO,SeatSeller, Kotak Bank, HDFC, Citibank Premier Miles etc.

Goibibo mobile app has crossed 7 mn downloads, growing by 1 mn new installs per month. Goibibo became the largest hotels aggregator in the country growing 5x over last year. In the air category, Goibibo grew by 85% year on year, outstripping the growth of both the incumbents as well as the market. Recently Goibibo was the first to launch flight plus hotels

combos in a single cart on its mobile apps.

About ibiboGroup:

Ibibo is Indias largest online travel group with integrated travel properties such as Goibibo.com (no 1 hotels aggregator and leading air platform) ; redBus.in (no 1 online bus ticketing platform) ; YourBus (Vehicle tracking application) and recently launched car sharing app, ibibo Ryde. Ashish Kashyap founded ibiboGroup. The companys mission is to organize the transportation and accommodation industry and connect it with the travelers. More than 3mn unique users transact with ibibo platforms every month making ibibo the biggest travel company in India!

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