Rashi Menda has woven a rather unusual business around fashion where she is putting up used clothes that lie idle in the wardrobe of fashion icons.
Rashi Menda has woven a rather unusual business around fashion where she is putting up used clothes that lie idle in the wardrobe of fashion icons, influencers and bloggers for sale. Menda launched Zapyle this year in April with an assumption that a lot of clothes in a women’s wardrobe remains unworn which can be of interest to others if they are branded and comes at a cheaper price.
“Women love to shop and they have tonnes of clothes lying in their closet which they never wear after wearing it once or twice. On an average, women use only 25% of their wardrobe which means there is a huge inventory lying unused in their closet,” said Rashi Menda, the 25 year-old founder and CEO of Zapyle.
This Bengaluru-based company has raised $1 million from a real-estate firm. The amount will be used for hiring and building the team, acquiring the users, and introducing new features. Menda said she talked to a lot of women and college girls in Delhi, Bengaluru and Mumbai to get a hang of how they discover new clothes and what they keep in their closet. “We found there are many women who have clothes in their closet which they have worn maximum twice and never tried it again due to various reasons. And they are in good quality. We see a huge opportunity to monetise on that,” Menda said. However, to start with Zapyle is only letting fashion bloggers and influencers to upload their closet for sale.
“First we want to control the quality of apparels, since we are not keeping the inventory with us. We need to make sure every product is original and in the condition that it says it is,” she added. By November, Zapyle will start allowing selected and verified sellers to
upload their wardrobe for sale. Currently more than 80 closets are up for sale with around 10-50 products in each closet. The Android and iOS apps, which are invite only for now, has more than 5,000 subscribers.
There are more than 50 fashion influencers on Zapyle’s platform who have uploaded their wardrobe for sale and the company expects to do 60-70 orders a month to start with. “These sellers are influencers who have created their mark on social media and have thousands of followers on Instagram and Pinterest. We are talking about people who can’t wear same clothes twice or thrice,” she said.
Based on the parameters such as the brand of the product and details like how old it is and how many times it has been worn, etc, the company suggests a price range to the seller. “We take 25% cut on the price, which pays for our shipping and other costs.” The payment is made to the seller once the buyer okays the apparel she bought. “We know second hand fashion is not something everyone is going to be comfortable with. But if you pitch it well at least it will intrigue people,” she added.