The Gartner worldwide mobile phone sales report for Q1 2015 says Micromax has 1.8% market share globally, with 81,58,000 units sold
Indian brand Micromax is now the tenth largest phone brand in the world. The latest Gartner worldwide mobile phone sales report for Q1, 2015 says Micromax has a 1.8% market share globally with 81,58,000 units sold. “In this quarter, local brands and Chinese vendors came out as key winners in emerging markets,” said Anshul Gupta, research director at Gartner. “These vendors recorded an average growth of 73% in smartphone sales and saw their combined share go up from 38% to 47% during the first quarter of 2015.”
Globally, despite fall in sales, Samsung is still number 1 with 24.2% of the smartphone market and 21.4% of the overall handset market. “Despite a weak first quarter globally, Samsung’s performance returned to growth quarter-on-quarter, with an 11% increase from the fourth quarter of 2014. We expect Samsung’s drop rate to be slower than that seen in recent quarters with sales of its new S6 smartphones starting in the second quarter of 2015, and its Galaxy Alpha receiving a good response,” said Gupta.
In a release, Micromax claimed it gained competitive advantage owing to its “continued investment in the best technological innovations, right understanding of consumer needs and expectations, innovating continuously for devices and services, and a robust offline and online distribution network to provide a world class experience for its consumers.” Micromax has also entered SAARC markets and is exploring new markets like Russia over a year.