From Make In India to JLR Discovery Sport, the top 5 ‘firsts’ on Twitter in 2015

By: | Published: December 8, 2015 6:26 PM

The year 2015 was also a year of many firsts on Twitter from users, partners and brands experimenting and innovating with the platform and new campaigns.

In November, @MakeInIndia, one of the largest economic development initiatives run by the Indian government, became the first non-US brand to get its own Twitter emoji for a worldwide audience.In November, @MakeInIndia, one of the largest economic development initiatives run by the Indian government, became the first non-US brand to get its own Twitter emoji for a worldwide audience.

The year 2015 was also a year of many firsts on Twitter from users, partners and brands experimenting and innovating with the platform and new campaigns. Here are the top 5 highlights to show how Twitter, Vine, Periscope were used in new ways this year.

1. Make In India: First non-US brand to get its own Twitter emoji
In November, @MakeInIndia, one of the largest economic development initiatives run by the Indian government, became the first non-US brand to get its own Twitter emoji for a worldwide audience.

2. First Twitter cricket timelines for #CWC15 and #IPL Given the millions of cricket fans who are on Twitter, this year we created a product that would let users follow and participate in the 2015 ICC Cricket World Cup and IPL 2015 with ease. We created special cricket timelines for #CWC15 and #IPL2015 as a one-stop for cricket Tweets, commentary, expert analysis, plus photos, videos and Vines from the sidelines at the world’s biggest cricketing events.

3. First Indian airline and telco to launch Tweet-powered transactions: Jet Airways and Reliance Communications #JetInstant is a first of its kind Twitter based innovation that lets you check the lowest fare or view your flight status with just a single Tweet, and #SmartCare is a Twitter-based customer service that allows 120 million Reliance users to access and manage their mobile phone account on Twitter using the #SmartCare hashtag: pay bills, recharge online, view and buy best deals, track usage, and check balance.

 

4. BMW: the first brand to use Twitter’s Flock to Unlock card in India BMW India (@bmwindia) was the first brand to use the Flock to Unlock card for the launch video of the i8 in India. Flock to Unlock is a custom Twitter card that brands can use to unveil a new product, video or a commercial. It needs people to flock to the content for it to unlock. Once the card is unlocked, a Tweet is sent to everyone who participated with the exclusive content.

5. JLR Discovery Sport – First Automobile Launch on Periscope
This year, we conceptualise and executed the first-ever automobile launch experience on Periscope for the launch of the New Discovery Sport by Jaguar Land Rover. The launch experience was brought to Land Rover’s fans (@JLRIndia) in real time using Periscope, allowing followers to interact with the live broadcast as it happened.

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