Domino’s Pizza, India’s largest pizza delivery chain, today announced a special treat for the on-going Navratri season. Domino’s Pizza has announced it will be serving a 100% vegetarian menu across 164 of its restaurants in India. “We hope that the 100% Vegetarian menu at the se selected restaurants, will allow more families to enjoy the festival season in its true spirit,” Ajay Kaul, Chief Executive Officer, Jubilant FoodWorks Limited said.
Customizing the menu to suit the consumers’ preferences during Navratras, the food chain will offer pizzas that consumers can have without any inhibitions. The restaurants have been selected based on the profile of consumers in the catchment areas of that restaurant.
Consumers can now dine-in at these restaurants or place an order for the 100% vegetarian menu through mobile app, online and over phone.
Kaul said, “Navratras mark the beginning of the festive and feasting season in India and we thought that it would only be fitting that consumers had greater options and freedom to enjoy their favourite food with their families during Navratras. However, we have observed over time that some consumers postpone their eating out plans during the Navratras following certain traditional beliefs. We understand and respect their values and this small initiative of ours is aimed at giving them the freedom to satiate their taste buds while fully adhering to their customs and beliefs.”
Domino’s will serve fully vegetarian menu from the 13th of October to 21st of October, 2015.