Flipkart ‘Big Billion Days’ sale, the five-day event just concluded, now in its second edition, saw a business turnover of over $300 million in gross merchandise volume (GMV), which was three times bigger than last year with the participation of 40,000 sellers and millions of visitors.
The big billion sale between October 13 and 17, is an annual event of Flipkart which witness deep discounts across product categories was termed as a massive success with customers, sellers lapping up the whole opportunity, said Ankit Nagori, chief business officer of the e-commerce major.
Talking to FE, Nagori said, “Given the glitches last year we wanted to give our customers had a very fantastic experience this time with good selection of products and quick delivery.” The horizontal e-commerce player in preparation for the big billion sale this year increased its logistics footprint and added four more warehouses while doubling the number of field agents.
In terms of categories which were blockbuster sales for Flipkart, the fashion segment churned out the largest volume this year. However, in terms of value, the mobile category was the big winner with close of $200 million GMV.
According to Nagori, the other categories which did well for them this year were the segments of furniture, TV and home appliances.
Nagori said, “The furniture segment saw sale which was 200 times our daily volume and this acts a good springboard for the future.”