Flipkart to showcase smartphone exclusives offline in Spice Hotspot stores

By: |
New Delhi | October 28, 2015 1:53 PM

E-commerce portal Flipkart, in a rarely seen instance of online and offline retail segments coming together, has tied up with smartphone retailer Spice Hotspot to showcase its exclusive phone portfolio in retail stores across India.

flipkart gold saleE-commerce portal Flipkart, in a rarely seen instance of online and offline retail segments coming together, has tied up with smartphone retailer Spice Hotspot to showcase its exclusive phone portfolio in retail stores across India. (Reuters)

E-commerce portal Flipkart, in a rarely seen instance of online and offline retail segments coming together, has tied up with smartphone retailer Spice Hotspot to showcase its exclusive phone portfolio in retail stores across India.

As part of this assisted e-commerce model, customers can touch and feel Flipkart’s exclusive range of smartphones at selected Spice Hotspot outlets. The store staff will assist them to place their order on the Flipkart app and customers can take the delivery of the phones at the same store or at their home.

Through this association Flipkart is aiming at reaching out to a larger target audience, especially the not-so-tech-savvy customers as they can now get a first-hand experience of these exclusively online available products and place their order conveniently at a store near them.

Sandeep Karwa, Director Retail Flipkart, said, “This is targeted mainly at places where online shopping is still catching up. Customers in Tier-3 and Tier-4 towns have heard about online shopping but are still circumspect. This initiative will empower and ease customers from smaller cities to shop online. Overall, we foresee this becoming a big customer conversion tool for our smartphone category.”

Flipkart and Spice will set up exclusive experience zones in these stores with live demo smartphones on display and sale to customers. Customers will also be able to interact with the stores’ trained staff about the smartphones and address their product queries directly.

Rajiv Sethi, Chief Marketing Officer, Spice Retail said “We are delighted to partner with Flipkart as an offline partner for their exclusive smartphone range. With our wide footprint across India and our well trained store staff, we are confident that we will add a lot of value to our customer’s shopping experience. This unique “online and offline synergy” will offer customers the best of both worlds – the convenience of online retail and the touch and feel in-store experience of offline retail.”

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