Online marketplace Flipkart has signed a memorandum of understanding with Common Service Centers e-Governance Services India (CSC SPV) to help rural artisans and small enterprises, who sell through the CSCs across the country, reach a larger market. As part of the initiative, Flipkart and CSC SPV will also work towards development of ancillary industries like packaging and logistics, besides creating employment avenues in rural areas, the company said on Friday.
The tie-up will give rural artisans and MSMEs an opportunity to establish their brands nationally and access financial, marketing and supply chain support.
Joy Bandekar, corporate president, Flipkart, said: “This partnership with CSC SPV will help us provide the rural artisan and MSME community the support needed to market their products across the country. This will create the right environment for cluster development across the country and make CSC’s a beehive of economic development thus igniting the spark for the Make in India initiative. Our focus is to develop these communities and make them economically self-sufficient and also develop ancillary industries which will contribute toward employment generation.”
Under the National e-Governance Plan formulated by the Department of Electronics and Information Technology, the CSCs were conceptualised to act as front end service delivery points for government, social and private sector services in agriculture, health, education, entertainment, FMCG products, banking and financial services and utility payments. There are about 1.4 lakh CSCs in the country.
Dinesh Tyagi, CEO of CSC SPV, said: “The association will help MSME’s sell their products directly to buyers across the nation.”