Flipkart ties up with Godrej Interio for furniture vertical

By: |
Mumbai | April 18, 2016 5:25 PM

In a move that will help increase its play in furniture space, Flipkart today announced an exclusive partnership with Godrej Interio to enable customers to access an exclusive, and unique range of furniture.

Flipkart will offer complete collection of furniture from Godrej Interio, which includes designs for living room, dining room and bedroom, the company said in a statement. (Reuters)Flipkart will offer complete collection of furniture from Godrej Interio, which includes designs for living room, dining room and bedroom, the company said in a statement. (Reuters)

In a move that will help increase its play in furniture space, Flipkart today announced an exclusive partnership with Godrej Interio to enable customers to access an exclusive, and unique range of furniture.

Flipkart will offer complete collection of furniture from Godrej Interio, which includes designs for living room, dining room and bedroom, the company said in a statement.

“Our combined strengths in product development and marketing and distribution is going to help expand the footprint for the brand, while at the same time enable an all new furniture shopping experience for our customers,” said Sandeep Chandrakant Patil senior Director Business, Flipkart.

Godrej Interio is looking at a long-term partnership with Flipkart to make its offerings available to a larger online customer base across the country, the e-commerce head of Godrej Interio, Shanu Singh said.

The online furniture market is valued at USD 130 million and is expected to grow at a compounded annual rate of 75 per cent and reach over USD 700 million by 2020, according to industry experts.

This growth is to be attributed to the fact that furniture and the home-decor category is evolving beyond its utilitarian value to become part of one’s lifestyle choice.

Growing interest exhibited by smaller cities, like Jamshedpur, Aurangabad, Bhubaneshwar and Lucknow also contribute significantly to the growth of this category, experts added.

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.

Next Stories
1Actively pursuing Airbus to begin manufacturing aeroplanes in India, says Piyush Goyal
2Adani Ports promoters release 3.21 crore pledged shares
3Global growth to be hit if IP norms not waived to deal with COVID-19: India at WTO