E-commerce major Flipkart’s much awaited Big Billion Days sale kicked off with a 15-20 minute technical glitch due to high surge in traffic at midnight. The firm was able to fix it quickly, before going on to sell 10 lakh products in 10 hours on Tuesday. “We faced technical glitches for 15-20 minutes. But we quickly took care of it and everything went fine post that,” a spokesperson told FE. Flipkart registered six million visits from across the country.
Amazon on the other hand launched its early morning delivery service on Tuesday, which the company said gave it a good lift. Competitor Paytm has changed the look of its website to attract customers.
“Big Billion Days has started off with a bang this year. We have sold 1 million units already and expect to do a higher number by the end of today’s fashion sale. We are thrilled to see customers from across geographies shop with us. It is great to see 1.6 million app installations in the last two days – which is a great indicator that India has been preparing well for the Big Billion Day,” said Mukesh Bansal, head of commerce platform, Flipkart.
For most products, delivery time seemed to be an issue at Flipkart as products at the checkout page had a message saying, “Delivery times may be longer than usual due to high demand currently”.
Ananth Narayanan, CEO at Myntra, a Flipkart unit, told FE the company doesn’t have any special plan to make the delivery time shorter for the festive period sale. However, Amazon has launched next-morning delivery by 11 am of the products bought the previous night. Morning delivery service is present across Mumbai, Delhi-NCR, Bengaluru and Hyderabad at Rs 120 flat charge.
“With Amazon.in’s morning delivery service, customers are now assured of delivery between 8am to 11am the next morning across lakhs of products. We are excited to launch this service in time for the festive season so that customers can benefit from a variety of fast and reliable delivery options and enjoy shopping on Amazon.in,” said Akshay Sahi, head, customer experience.
Paytm, the payment gateway focused company that jumped into e-retail in 2014, is participating in the festive sale for the first time this year. In its bid to attract more customers, it gave a new look to its website on the day of the sale, making products clearly visible and sidelined the mobile recharge option on its website.
“Our product intent is to ensure consumers are able to find what they are looking for easily and merchants are able to showcase their products to consumers. The new design has been able to achieve both these objectives well. We saw a significant jump in both traffic and sales. A lot of consumers landed on Paytm after exploring other e-commerce platforms and were surprised to find great deals that our merchants had offered,” said Saurabh Vashishtha, VP, Paytm.
E-commerce majors riding on the festive season shopping euphoria started their sale on Tuesday and collectively kept mobile apps as the most discount friendly platform. Though Flipkart and Myntra had their sale only on apps, other players such as Snapdeal and Amazon that had sale on other platforms promised special discounts for app-users.
A Snapdeal spokesperson said: “There was no outage on any platform, be it the app, web or mobile website. About 85% of the orders placed during Monday’s electronic sale have been shipped out already.”