Flipkart, PayTM bet on mobile-first strategy

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Bengaluru | Updated: September 10, 2015 3:31:40 PM

Flipkart and PayTM are betting on mobile-first strategy for growth, as more people access internet and related services through their smartphones.

 

sachin bansal flipkartFlipkart’s co-founder Sachin Bansal said that the time is right for companies to go app-only, as internet traffic on mobile phones exceeded that of desktop in 2012. (Reuters)

Indian technology companies Flipkart and PayTM are betting on mobile-first strategy for growth, as more people access internet and related services through their smartphones.

“If someone tells me a next big idea and if it’s not on mobile, it probably isn’t a next big idea,” Vijay Shekhar Sharma founder of PayTM said at the Global Mobile Internet Conference in Bengaluru on Tuesday.

India has close to 100 crore mobile phone users, but the number of personal computers is far less. Thanks to the falling prices of smartphones, and the lower subscription fee for high-speed internet services, more people are listening to music, watching videos, buying their favourite products and making payments using their mobile phones.

Joining the issue with Vijay, Flipkart’s co-founder Sachin Bansal said that the time is right for companies to go app-only, as internet traffic on mobile phones exceeded that of desktop in 2012. “Earlier, it was just a belief and not a fact. But now we have data to back that,” he said.

Flipkart, which bought rival Myntra last year, has discontinued its website and currently offers shopping through its app.

But others are skeptical of going mobile-only. Online advertising company InMobi’s co-founder Naveen Tewari said that the app ecosystem in India has not matured as yet for companies to focus only on smartphones for growth. “If you are a leader in your space, it’s good. Unless the space problem in phones is solved, consumers are not going to stick to the apps only,” Naveen added.

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