Flipkart and Decathlon announce partnership

By: |
Bengaluru | October 30, 2017 5:54 PM

Online retailer Flipkart and sports goods company Decathlon today announced a strategic partnership to bring the latter's selection of sports equipment, fitness products, clothing, footwear and accessories to Indian shoppers.

flipkart decathlon merger, flipkart decathlon deal, flipkart decathlon partnershipOver 30 sports lines are expected to go live by December this year. (Reuters)

Online retailer Flipkart and sports goods company Decathlon today announced a strategic partnership to bring the latter’s selection of sports equipment, fitness products, clothing, footwear and accessories to Indian shoppers. These products would be available at the same prices as in the physical stores, only on the Flipkart platform. “This is a milestone partnership where a sports retail giant like Decathlon has chosen Flipkart as its preferred partner to expand its reach to online Indian shoppers,” Flipkart Fashion Head Rishi Vasudev said in a statement here. “We are confident that with this association will further cement Flipkart’s dominance as the most-preferred online destination for every sports and fitness enthusiast,” he added. “The sports and fitness industry in India is estimated to be worth $1.8 billion, while the online penetration in the category is currently pegged at only 7 per cent. Flipkart, already being the market leader in the online sports and fitness wear and equipment category, has witnessed a 100 per cent YoY growth in the category,” Vasudev said.

He further said “by now partnering with the world’s largest sporting  goods company, we look forward to maintaining this growth momentum and our stronghold in this category.” The partnership would also enable Decathlon to market to Flipkart’s wider 100 million+ customer base, including tier-2 cities and towns across India, the statement said.

Covering product listings in over 120 product categories (clothing, accessories, fitness equipment, sports goods, sports accessories, outdoor gear and much more) from top brands including Quechua, Domyos, Kipsta, Btwin and  Kalenji, Flipkart would offer products across a broad price range, starting INR 99 to 20,000, with serviceability to 10,000 plus PIN codes in India.

“Over 30 sports lines are expected to go live by  December this year,” it said.

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.

Next Stories
1Data Privacy: What do you understand by it?
2Google announces feature upgrades in Search, Maps, Google Pay to assist women entrepreneurs in India
3Adani Green Energy arm commissions 100-MW wind power plant in Gujarat