In their respective festive 5-day sale offers, Indian e-commerce firms including industry leaders Flipkart and Amazon have recorded sales of $2 billion across categories such as smartphones, large appliances,and fashion etc, a report said. The sales numbers of grown nearly 64 percent in 2018 as against last year, according to a report by RedSeer Consulting. Both Flipkart and Amazon account for 90 percent of online sales. \u201cThe industry witnessed a higher growth this time compared to the last year. This was driven by multiple drivers, key being a larger shopper base from tier II (and beyond) cities,\u201d Red Seer report said. \u201cAffordability and loyalty schemes introduced by e-tailing players also played a huge role in converting the visitors into shoppers,\u201d it added. Flipkart alone did close to $1 billion its \u2018Big Billion Day offer\u2019, said Forrester Research. PTI reported Amazon country head Amit Agarwal saying: \u201cThe event exceeded our most aggressive plans across all the categories. More than 80 percent of the new customers came from small towns, and we received orders from 99 percent of the serviceable pin-codes in the country in just four days.\u201d "Flipkart has recorded over 70 percent share of entire Indian e-commerce market in the five-day Big Billion Day \u201818 sale, matching scale with global marquee retail events,\u201d a Flipkart spokesperson said. It also said, \u201cGross merchandise value grew 80 percent over the last year, whereas units grew by close to two times year-on-year.\u201d Last year, top e-commerce firms had claimed to have recorded sales worth $1.5 billion even as GST and demonetisation effects continued to have their lingering effects.