FirstCry, an e-tailer focused on baby and kids products, is now promising same-day delivery of diapers, for free.
Hyperlocal delivery is the future and same-day delivery (SDD) is the holy grain of e-commerce companies, says Supam Maheshwari, CEO & founder, FirstCry.com.
FirstCry.com claims to be the first company in the country to offer SDD in 18 cities and next-day delivery (NDD) in 60 cities, for free. FirstCry says it will remain focused on baby and kids products and not look at the grocery segment, or tie up with retailers. The company will rely on its own network. “And it will not just be diapers; at least 3,000 products will be available for SDD, provided the order is placed by 12 noon,” says Maheshwari.