While September 20-24 will witness Flipkart staging its Big Billion Days sale, Amazon India will follow suit with its Great India Sale from September 21-24.
Despite a paltry Rs 5.4-crore ad spend by online retailers from January to June this year, the festive season promises to roll out a knockout as far as discounts go. On the back of disintermediation, e-commerce biggies Flipkart and Amazon and newbie Paytm Mall are readying their cache of goodies at rock-bottom prices. While September 20-24 will witness Flipkart staging its Big Billion Days sale, Amazon India will follow suit with its Great India Sale from September 21-24. Paytm Mall has announced its four-day ‘Mera Cashback Sale’ from September 20-24, allocating Rs 501 crore in assured cashbacks, ranging from 15% to 100%. In the online discount derby, consumers stand to gain most across categories ranging from electronics and mobile phones to laptops, apart from apparel, shoes, accessories and home and kitchenware.
Consider this. On Flipkart, a Samsung Galaxy S7 handset with 32 GB space, which is usually sold at a maximum retail price (MRP) of Rs 46,000, during the five-day sale will vend at Rs 29,990. Meanwhile, Amazon India marks a 40% waiver on mobile phones. Laptop is another high-selling category. According to data released by market research firm RedSeer Consulting, in terms of gross merchandise value (GMV), the size of laptops as a category sold online is anywhere in the range of $450-500 million. By the end of the sale season – Diwali – Flipkart claims to be aiming at capturing 70% market share in the segment. According to the e-tailer, it currently has 60% share in the market. “In case of laptops, 70% of the business is generated through brands sold exclusively on Flipkart. While we expect a higher demand from Tier 2 and 3 cities, which have seen almost a 300% growth in sales, urban consumers too are expected to buy during the sales,” said Adarsh Menon, head (electronics), Flipkart. Even Amazon India has lined up an array of discounts offering a Rs 15,000 reduction over select products, besides up to 60% off on other laptop ranges.
Apparel is another segment on the e-commerce platforms where consumers would be able to find steep discounts. Amazon, on its portal, claims that it would offer as much as 70% discount on apparel, shoes and accessories. For example, items of brands such as United Colors of Benetton and Adidas, will vend at 40% discount, while suitcases and bags from American Tourister and Skybag will be sold at 50% discounted rates. Similarly, Flipkart too claims that it would be offering up to 50% discounts on various products. RedSeer estimates that online retailers are expected to clock a GMV of $1.7 billion this festive season – thus recording a 60% growth over $1.05 billion last festive season.