Are you tired of unsolicited or spam SMSs? The menace may only increase as the second most spammed country globally enters the Lok Sabha elections less than month’s time, a report said.
Are you tired of unsolicited or spam SMSs? The menace may only increase as the second most spammed country globally enters the Lok Sabha elections less than month’s time, a report said. In a bid to reach maximum number of recipients, the political parties may send vote-seeking messages ahead of the Lok Sabha polls, a new survey by Local Circles said.
“For many years now, political parties and their candidates have used mobile SMSs as a cheap form of marketing. This very cost-effective exercise allows them to send vote-seeking messages to lakhs of citizens who may or may not be the intended recipients”, said the survey.
On being asked about the number of spam messages received every day, “42% said they receive 4-7 SMS and 36% said they receive 8 or more unwanted SMS every day. 18% said they receive 1-3 SMS while only 4% said they don’t get unwanted SMS at all.”
Even as the government came with Do Not Disturb (DND) Registry, many who are registered with the facility still receive the spam messages. A section of the respondents in the survey interestingly said that they were being spammed by their own telecom operators.
“34% citizens said that over a quarter of the unwanted SMS messages that they receive, come from their mobile service providers themselves. 48% said this number was between 0 to 25%. 12% said none of these are from the service providers while 6% were unsure about it”, according to the survey.
According to a report from popular communication app Truecaller released in December last year, Brazil surpassed India to become the most spammed country in the world in 2018.
More than six per cent of overall calls received by Indian users in 2018 were spam calls. However, the average number of spam calls received in India dropped to 22.3 calls per user/month – 1.5 per cent less than last year, the findings showed.