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  1. Evoking trust

Evoking trust

Taskbob, the Mumbai based on-demand home services startup has created a viable business model and plans to build a robust technology platform to meet the growing demand.

By: | Published: May 23, 2016 7:45 AM
Taskbob fulfills around 800-1,000 orders per day with around 75% of them being repeat customers. It has a registered customer base of around a lakh. (Source: Website) Taskbob fulfills around 800-1,000 orders per day with around 75% of them being repeat customers. It has a registered customer base of around a lakh. (Source: Website)

The most common of household services like plumbing, electrical or carpentry can prove to be very challenging in terms of quality, reliability or just plain simple trust. Tackling these issues at hand, Taskbob, a startup based out of Mumbai is using technology interface to provide much needed home services.

The two-year-old startup founded by Aseem Khare, Abhiroop Medhekar, Ajay Bhatt and Amit Chahalia has been recognised for it business model as it has been recently selected for the Google’s Launchpad Accelerator Programme at its headquarters in California.
Aseem Khare, CEO, Taskbob and an IIT Mumbai, alumni saw the acute need of not just providing these home services in metros but the one which will actually evoke trust. “We are solving the issue of trust,” he says as Taskbob is not just about promising to deliver these services to consumers but to select the right person to do the job.

Taskbob provides wide range of services like plumbing, electrical, carpentry, maids, AC repair, drivers and even home salon. However, the key for them was to select the right persons for the job.

Khare says, Taskbob very carefully screens these professionals for the services which includes psychometric test and also police verification. They also provide month long training course on the various nuances on providing these services. Today, it has around 300 professionals on its platform.

The technology interface in this entire exercise is the mobile app which Taskbob has developed which connects the professionals and consumers. Besides, this service can also be availed on conventional desktop or PC.

Today, Taskbob fulfills around 800-1,000 orders per day with around 75% of them being repeat customers. It has a registered customer base of around a lakh.

To maintain the quality standards, Taskbob also actively seeks feedback from customers after the job is done and Khare says it has received a five star rating in more than 90% of the cases.

Taskbob, which started out as a bootstrapped venture has secured funding R28 crore in the Series A round. The funding was led by IvyCap Ventures with participation from existing investors, Orios and Mayfield. Besides, Google’s launchpad Accelerator Programme where Taskbob is one of the nominee from the Indian startups will be a six month long mentorship program with $50,000 in equity-free funding. This will also include a two-week all-expenses paid bootcamp at Google Headquarters, six months of ongoing mentorship and access to Google’s full suite of Launchpad initiatives and connections and product credits including Google Cloud and other products.

Taskbob currently provides its services in only location—Mumbai. Khare says it has been a very conscious strategy for them to remain hyperlocal and adds, “We would like to create consistent quality at scale.” The startup wants to go deeper into the city in terms of the number of services and measure the productivity & profitability on per location basis. “We should be breaking even in one or two locations very soon,” Khare says.

This strategy will enable Taskbob to see how well it has been performing in one single location and look at expanding into other cities. It acquired Bengaluru based Zepper.in who operates in the similar phase but for now have kept it in abeyance.

Khare says they would be actively looking at expanding into other cities but before that it would devoting its energy on building a robust technology infrastructure which can match the demand for its services. Once the model is proven for its robustness, Taskbob will look to replicate in other metros.

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