American casual fashion brand Esprit made its foray on e-commerce platform in India with leading e-tailer Flipkart’s fashion and lifestyle products’ subsidiary Myntra. It will be available on the virtual platform from Friday. Esprit will launch its latest collection exclusively online on Myntra. Esprit’s casual wear range offers apparel for both men and women on the platform.
With clothing like roomy tops, sweatshirts, wide trousers, slim skirts, jackets, T-shirts, shorts, coats, creatively coarse sweaters and blazers, the brand offers an expansive choice for shoppers. The new winter collection aspires to revive the 1990s fashion and sports luxe in a selection of 405 different styles.
Gunjan Soni, Chief Marketing Officer and Head, International Brands Business of the online platform, said: “It gives us great pride to forge an exclusive association with Esprit as part of our focused endeavour in making Myntra the de-facto destination for international fashion in India.”
Commenting on the partnership, Guillaume Thery, General Manager Asia-Pacific, Esprit, also shared that “with the exponential growth of the online shopping medium and the expansive market of India, it was imperative that we work with the segment leader in taking our brand development to the next level”.