Emami enters home hygiene space with ‘Emasol’

By: |
November 19, 2020 9:15 AM

The organised market size of these five categories — disinfectant floor cleaner, toilet cleaner, bathroom cleaner, dish wash gel and all-purpose sanitiser — is around Rs 3,000 crore.

Under this new brand, the company has entered five categories of the home hygiene segment.

Buoyed by increased demand for hygiene products amid the Covid-19 pandemic, FMCG major Emami on Wednesday announced its foray into the home hygiene space with the launch of a new brand ‘Emasol’.

Under this new brand, the company has entered five categories of the home hygiene segment. The organised market size of these five categories — disinfectant floor cleaner, toilet cleaner, bathroom cleaner, dish wash gel and all-purpose sanitiser — is around Rs 3,000 crore.

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.

Next Stories
1Xbox, Bethesda Games Showcase at E3 2021: From Starfield to Halo Infinite, all the top announcements
2RattanIndia Power pares Rs 1,219 cr debt in last 15 months
3WhatsApp’s new policy: A privacy bogey?