Emami enters home hygiene space with ‘Emasol’

By: |
November 19, 2020 9:15 AM

The organised market size of these five categories — disinfectant floor cleaner, toilet cleaner, bathroom cleaner, dish wash gel and all-purpose sanitiser — is around Rs 3,000 crore.

Under this new brand, the company has entered five categories of the home hygiene segment.

Buoyed by increased demand for hygiene products amid the Covid-19 pandemic, FMCG major Emami on Wednesday announced its foray into the home hygiene space with the launch of a new brand ‘Emasol’.

Under this new brand, the company has entered five categories of the home hygiene segment. The organised market size of these five categories — disinfectant floor cleaner, toilet cleaner, bathroom cleaner, dish wash gel and all-purpose sanitiser — is around Rs 3,000 crore.

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