Google Trends: E-commerce sites most searched key words in India

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Bengaluru | Updated: December 17, 2014 9:54:03 AM

This year’s Google Trends report released on Tuesday has identified...

This year’s Google Trends report released on Tuesday has identified online commerce websites as the most searched key words in India. Websites like IRCTC, Flipkart and SBI Online were among the three most searched words on the internet search engine in 2014. Snapdeal, HDFC netbanking and OLX also figured in the top 10 searches on Google, the company said.

Actor Sunny Leone pipped Prime Minister Narendra Modi to the top spot in the most searched personalities.  Though Modi came second, this was the first time a politician has gained more search popularity than entertainment celebrities, Google said. Modi was ahead of celebrities Salman Khan, Katrina Kaif, Shahrukh Khan and cricketer Virat Kohli.

Among the top trending subjects were the Election 2014 and FIFA 2014. Rajan Anandan, MD, Google India, said: “The 2014 Lok Sabha elections pointed to the power of digital media and also to the unprecedented demand for information. These elections were fought as much on India’s dusty plains as it was on digital platforms, including social media such as Google Hangouts and YouTube.”

The death of Sunanda Pushkar and the unsolved mystery of Malaysia Airlines 370 also generated a great deal of search curiosity. Rise in smartphone sales in India and a growing demand for internet access on smartphones have seen a huge spike in internet search on mobile in 2014, the company added.

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