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  1. American Swan announces Sidharth Malhotra as brand ambassador

American Swan announces Sidharth Malhotra as brand ambassador

AmericanSwan.com has roped in Bollywood actor Sidharth Malhotra as its brand ambassador.

By: | New Delhi | Updated: March 9, 2015 4:32 PM
american swan, sidharth malhotra, sidharth malhotra photos, e commerce, e commerce websites, ecommerce AmericanSwan.com has roped in Bollywood actor Sidharth Malhotra as its brand ambassador. (Image: Bollywood Hungama)

Fashion brand AmericanSwan.com has roped in Bollywood actor Sidharth Malhotra as its brand ambassador. The actor with blockbuster hits like Student Of The Year, Hasee Toh Phasee and Ek Villain is expected to lend his youth appeal & popularity to promote American Swan’s latest collection ‘As Original’.

Talking about this association Sidharth Malhotra said, “Today, all of us want to dress smart and maintain their own distinctive style, as dressing is all about expressing our individuality. My generation looks forward to new trends and fast-moving styles. I am happy to be associated with American Swan, a promising online fashion brand that is young, fresh and stylish and offers high-street fashion at prêt prices”.

American Swan’s ‘As Original’ collection offers a wide and diverse range of merchandise including graphic tees, tops, polos, shirts, denims, trousers, etc. and accessories and has been priced at a range of Rs 399 to Rs 1,999.

Anurag Rajpal, Director and CEO, American Swan Lifestyle company said: “We are pleased to announce Sidharth Malhotra as the new face of our brand. Through our partnership with Sidharth, a hugely popular youth & style icon, we will be able to positively engage with the young people across the country. Sidharth is a heartthrob among teens & his innate style, effervescence and liveliness go very well with the core attributes of our brand.”

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