The government is unlikely to extend the February 1 deadline for e-tailers like Amazon and Flipkart to comply with latest changes to the foreign direct investment (FDI) guidelines announced in late December. Amazon has asked the government to extend the deadline by four months and Flipkart, too, reportedly wants more time to adapt to the new rules. While an official source told FE a decision on the request will be made soon, another source said the government is cautious, given offline traders\u2019 threat to step up agitations if any relaxation is granted to e-tailers. As such, the government is perceived to have been lax in implementing FDI rules (especially the restriction on discounts offered by e-tailers) strictly for so long. READ ALSO |\u00a0The RuPay card PM Modi used to buy jackets; Know all about this India MasterCard, Visa rival The December 26 guidelines bar online marketplaces with foreign investments from selling products of the companies where they hold stakes or control inventory, and also ban exclusive marketing arrangements. It said the inventory of a vendor (except food retail) will be \u201cdeemed to be controlled by an e-commerce marketplace if more than 25% of purchases of such vendor are from the marketplace entity or its group companies\u201d. An earlier rule stipulated that more than a fourth of an e-tailer\u2019s sales couldn\u2019t come from a single vendor. Since the government effectively doesn\u2019t allow FDI in multi-brand retail, it has sought to squeeze any scope for a back-door entry for this via online marketplaces. The new norms mean Amazon, which has an investment in Cloudtail, can\u2019t sell the latter\u2019s products on its platform, and RetailNet can\u2019t sell on Flipkart. So, these companies will need to restructure their operations and just over a month (since December 26) isn\u2019t enough time to do this, analysts say. READ ALSO |\u00a05 investment options for 2019 to get good return and keep your money safe An Amazon spokesperson said: \u201cAs we seek clarity, we have written to the government, requesting an extension of four months. With over 4 lakh sellers and hundreds of thousands of transactions happening daily on the Amazon India Marketplace, we need adequate time to understand the details of the policy.\u201d She added that Amazon remains committed to be compliant to all local laws. The brick-and-mortar stores have long accused the e-commerce firms of violating the FDI rules, which specifically bar these e-tailers from influencing the pricing of products sold on their platforms (directly or indirectly) through any means, including discounts. The e-tailers, however, have claimed that they always comply with the rules. Asking the government to defer the implementation of the new norms, the Internet and Mobile Association of India has said it is not possible for online marketplaces to monitor all sales from any vendor, given that a vendor is free to sell their products on multiple platforms, both online and offline.