E-commerce major Flipkart, which raised $1 billion in its recent fundraising round, is looking to hire more than 1,200 people mainly for its technology and engineering team. The move to boost its headcount comes at a time when the homegrown e-commerce giant is locked in a battle for supremacy with arch-rival Amazon in the Indian e-commerce market. \u201cIn 2017-18, we are certainly looking to increase the headcount by 20-30% higher than the previous year. Our plan is to add additional employees mainly in three areas. Firstly, we will hire more people to expand our supply chain network. Secondly, we want to add in our engineering and technology team and the third area comprises new categories like large appliances, consumer electronics, furniture and grocery, among others,\u201d Flipkart chief operating officer (COO) Nitin Seth told FE. He said all the new recruits will be taken on the company\u2019s permanent rolls. Currently, it has 8,000 permanent workers, while another 20,000 are on contract. Besides these two categories, Flipkart also hires temporary delivery boys to meet the additional demand for delivery during its flagship Big Billion Day sales event as well as the Diwali festival season that lasts till Christmas and New Year. Flipkart will also hire additional staff on a temporary basis during this period, Seth said. \u201cWe are looking to aggressively grow our supply chain network as we are expanding our reach in another 1,000 new PIN codes and set up 60 additional delivery hubs in the country mainly in the North-East region, West Bengal, Odisha and Bihar,\u201d he said. Sethi said within the engineering side, the company is looking to hire engineers in three main areas such as mobile experience, cloud infrastructure and personalisation. Again, within the personalisation side it will focus on three areas such as machine learning, artificial intelligence and data science. \u201cOur platform is our core which is a driver of our innovation. We are looking to strengthen our teams in these areas,\u201d Seth said. You May Also Want To Watch: [jwplayer I2t9Vmuc] The company is investing heavily on machine learning and big data. It has built the largest data centre in India and using big data to understand requirements of customers who are shopping through their mobile devices. Flipkart is also aiming to expand its reach to Tier-2 and Tier-3 cities this year. The company also intends to increase the share of its in-house delivery arm Ekart, which currently caters to 85% of Flipkart\u2019s overall delivery requirements. \u201cWe are looking to increase this share further and reduce dependency on third-party logistics providers,\u201d the COO said. Currently, Ekart delivers in over 6,000 PIN codes for Flipkart out of 19,000 PIN codes. \u201cEkart is now the most cost-efficient supply chain network in the country. We are also extending the service to other e-commerce companies. Besides catering to all of our group companies, Ekart will also cater to other e-commerce firms. Currently, 85% of its work comes from Flipkart and its group companies, while the balance comes from other e-commerce companies,\u201d Seth added.