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  1. Dr Reddy’s Labs to expand into domestic market

Dr Reddy’s Labs to expand into domestic market

Betting big on the Indian market, Dr Reddy's Laboratories is driving its R&D team for products which are centred around the needs...

Hyderabad | Updated: January 2, 2015 11:19 AM
Dr Reddy's, dr reddy, dr reddy Laboratories, dr reddy R&D team

The company has laid out strategies to innovate its product portfolio for the domestic market, which contributes to 20% of total revenues. (PTI)

Betting big on the Indian market, Dr Reddy’s Laboratories is driving its R&D team for products which are centred around the needs of the domestic market. The company plans to launch 30 products every year and sustain organic growth in India. Having narrowed from over 30 to four key focussed markets, which include North America, Europe, Russia and India, the company is bullish on discovery-led innovation and manufacturing with renewed focus on emerging markets such as India with stronger sales force and more products.

In the process, the company is scaling up its focus on the Indian market by targeting more chronic diseases which are mostly volume-driven. With a large population base and unmet medical needs, India is one among the focussed markets for the company which will drive growth for Dr Reddy’s Laboratories in the coming years.

Going by the trend, emerging markets such as India outside of North America, Europe and Japan, once attractive to the pharmaceutical industry for low-cost manufacturing, are now attractive pharmaceutical markets by themselves. “The Indian business is a significant engine of growth and we plan to invest optimally in this market,” says Alok Sonig, senior vice-president and head, India business. “We have seen a progressive improvement in growth rate. The key reasons are new launches, focus on select brands and our investments in sales force,” he says.

Dr Reddy’s has strengthened sales representatives from 3,500 to 4,500 people. “There is distinction in the go-to-market models for urban versus rural markets. We are working to educate both doctor and patient communities to improve care and overall disease management,” he says.

The company has laid out strategies to innovate its product portfolio for the domestic market, which contributes to 20% of total revenues.

“This is expected to double in five years given the opportunities in the domestic market,” he says.

By B V Mahalakshmi

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  1. C
    C.Bhaskara Rao
    May 21, 2015 at 12:41 pm
    Dear Sir Kind attention: s & Marketing team head This is related to s and Market Research.I have been in the Market Research Industry for the last 45 years( Worked with ORG,IMS Health in very senior position).I have noticed there are nearly 6 lakh doctors are there in Mumbai city ( Even in other cities ).How many Doctors are seen by our s and marketing teams.The Doctors who are not visited by our teams are also prescribing.Why don't you be the first to take advantage of contacting these and increase your prescription volume and s.Provide opportunity to ist you if you out source that area to us.Looking for a meeting to discuss in detail. with Regards C.Bhaskara Rao 9323697743,9870949467
    Reply
    1. V
      Vishal Manchanda
      Jan 3, 2015 at 12:07 pm
      Dr. Reddy should be the fastest growing pharma company of india. they have some very big ANDA opportunities in the US lined up. Besides the street is also ignoring their Biosimilar strength. The aggressiveness in India business means the growth will only magnify going forward
      Reply

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