Does matrimony.com have an early mover advantage? Here is what Axis Capital has to say

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New Delhi | Published: September 7, 2017 2:36:41 AM

Incorporated on July 13, 2001, Matrimony.com is a provider of online matchmaking services in India in terms of the average number of website pages viewed by unique visitors in March 2017.

Matrimony.com, Axis Capital Matrimony has an early mover advantage among consumers seeking online matchmaking services. (PTI)

Incorporated on July 13, 2001, Matrimony.com is a provider of online matchmaking services in India in terms of the average number of website pages viewed by unique visitors in March 2017. It is one of the first companies to provide online matchmaking services in India.

Matrimony has an early mover advantage among consumers seeking online matchmaking services. As of March 31, 2017, Matrimony had a large database of profiles comprising 3.03 million active profiles, which creates a network effect that attracts more users to register or subscribe through their websites, mobile sites and mobile apps.

Matrimony delivers matchmaking services to their users in India and the Indian diaspora through their websites, mobile sites and mobile apps complemented by their on-the-ground network in India. Company’s brand, BharatMatrimony.com, has been ranked as India’s most trusted online matrimony brand by The Brand Trust Report India Study 2014 and their other matchmaking brands like CommunityMatrimony.com and EliteMatrimony.com are well-established in India. The shares will be listed on BSE and NSE.

According to the KPMG report, there were approximately 107 million unmarried individuals in India within the marriageable age bracket in 2016, being 18 to 35 years for females and 21 to 35 years for males.

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