Digital spending likely to touch $100 billion by 2020: Report

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Chennai | Published: February 16, 2018 4:44 AM

The potential for digital spending in India is expected to grow 2.5 times, from $40 billion to $100 billion by 2020, led by sectors such as e-commerce ($18-45 billion), travel & hotel ($11-20 billion), financial services ($12-30 billion) and digital media ($200-570 million), said a report prepared by Boston Consulting Group (BCG) in association with Google.

Digital spending, digital economy, digitalThe report, Digital Consumer Spending in India: A $100 bn Opportunity, said women, new users from non-tier 1 cities and shoppers aged above 35 years will drive this growth.

The potential for digital spending in India is expected to grow 2.5 times, from $40 billion to $100 billion by 2020, led by sectors such as e-commerce ($18-45 billion), travel & hotel ($11-20 billion), financial services ($12-30 billion) and digital media ($200-570 million), said a report prepared by Boston Consulting Group (BCG) in association with Google.

The report, Digital Consumer Spending in India: A $100 bn Opportunity, said women, new users from non-tier 1 cities and shoppers aged above 35 years will drive this growth, said a press release on Thursday quoting the report.

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