Delhi NCR emerged as the most well-read cities in India, followed by Bangalore, Mumbai and Hyderabad, according to Amazon India’s annual Reading Trends Report.
Indian writing also led top-selling genre across all cities, followed by children & young adult fiction, literary fiction and history & politics in the marketplace.
The report based on the orders received on the Amazon books store reflects the reading habits of customers and their affection to different genres and authors.
“Amazon.in’s 2014 reading trends bears testimony to the fact that reading culture in India is still alive. It is indeed a matter of great pride that Indian authors are gaining a strong foothold amongst readers and are amongst the most read authors, for the second consecutive year,” said Samir Kumar, Director, Category Management, Amazon India.
Some of the interesting findings of the Amazon.in’s Reading Trends Report 2014 are:
* Colaba Conspiracy by Surendra Mohan Pathak, a Hindi book was voted as the most popular book of 2014 in a reader’s poll on Amazon.in.
* And Then One Day: A Memoir by Naseerudin Shah got the maximum votes in the Biographies category, whereas the highest sales were for Sachin Tendulkar’s Playing it my way.
* In Business books, the most popular book was another Indian book, Rokda: How Baniyas Do Business. Whereas, the highest selling books were The Small Big by Steve Martin (an Amazon Exclusive) and How Google Works by Eric Schmidt.
* Politics being a hot genre this year with lots of hi profile books, saw the highest votes for The Accidental Prime Minister by Sanjay Baru (the tell-all book on the Congress regime) and Not Just an Accountant by Vinod Rai (first-hand account of 11th CAG of India on several corruption scams like 2G, coalgate, civil aviation, etc.)
* Among the top 10 bestsellers of 2014 are Half Girlfriend by Chetan Bhagat in the no 1 spot, folowed by Sachin Tendulkar: Playing it My Way – My Autobiography by Sachin Tendulkar and The Accidental Prime Minister: The Making and Unmaking of Manmohan Singh by Sanjay Baru in top 3.