Cropin Technologies throws up actionable insights on standing crops; find out how

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October 18, 2017 2:51 AM

Resolving to do something about increasing farmers’ suicides and the impending agrarian crisis, Kumar left his lucrative career at GE and roped in seasoned professionals, Kunal Prasad and Chittaranjan Jena, to set up CropIn Technologies.

Krishna Kumar, founder, CropIn Technologies Solutions

Necessity is the mother of all inventions, they say. This adage was proven true when Krishna Kumar created CropIn Technologies Solutions, a Bengaluru-based agrotech start-up. The idea for providing software-as-a-service (SaaS) based services to agribusinesses came to Kumar after perceiving the plight of local farmers who lost standing crops to floods, droughts or pest attacks almost every season. Resolving to do something about increasing farmers’ suicides and the impending agrarian crisis, Kumar left his lucrative career at GE and roped in seasoned professionals, Kunal Prasad and Chittaranjan Jena, to set up CropIn Technologies. The company brings in cutting-edge technologies—Big Data analytics, artificial intelligence, geo-tagging and satellite monitoring—to interconnect all the stakeholders at different levels of the agricultural ecosystem. CropIn provides

SaaS based services to agribusinesses in India and other developing nations; enabling clients to analyse and interpret data and derive real-time actionable insights on standing crop and projects spanning geographies. CropIn has so far digitised data for over 1 million acres of farmland, enriching the lives of 5,00,000-plus farmers while working with 120-plus clients. With the vision to maximise per acre value and the mission to make every farm traceable, it aims to work in line with Prime Minister Narendra Modi’s vision of Digital India to double farmers’ incomes by 2022. “In just a few years, we have garnered the trust and partnership of a global clientele. These include McCain, Mahindra, Mars, IDH, Marico, Tata, Godfrey Phillips, McCain, IFB Agro, ITC, ICICI Lombard, BigBasket, Welspun, World Bank and many more,” says Kumar.

From a small bootstrapped start-up that originated in a single-room office in Bengaluru’s Indira Nagar locality, CropIn has now reached a stage where it has raised a funding of $4 million till date. The company has had a year-on-year revenue growth of 2x and hopes to achieve an even higher growth rate the coming year. With a diverse range of products, CropIn largely works on a B2B business model, catering to agricultural businesses at different levels of the agri-ecosystem. The product portfolio includes SmartFarm, a robust and flexible farm management solution which enables complete digitisation of farms, empowers data-driven decision-making, and provides complete visibility of people, processes and performance on the field.

Then, there is an agri-business intelligence solution called SmartRisk. “This leverages agri-alternate data and provides risk mitigation and forecasting for effective credit risk assessment and loan recovery assistance. Proprietary machine learning algorithm built on satellite and weather data is used to give insights at plot and region level,” he informs.

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