​​​
  1. Creambell Ice Cream enters Tamil Nadu market; to invest Rs 150 Crore

Creambell Ice Cream enters Tamil Nadu market; to invest Rs 150 Crore

Creambell Ice Cream, brand of Devyani Food Industries, part of the USD 1.4 billion RJ Corp. has planned to invest Rs 150 crore as part of its foray in to Tamil Nadu market, a top official said today.

By: | Chennai | Published: March 17, 2017 6:30 PM
Creambell Ice Cream, brand of Devyani Food Industries, part of the $ 1.4 billion RJ Corp. has planned to invest Rs 150 crore as part of its foray in to Tamil Nadu market, a top official said today. (Website)

Creambell Ice Cream, brand of Devyani Food Industries, part of the $ 1.4 billion RJ Corp. has planned to invest Rs 150 crore as part of its foray in to Tamil Nadu market, a top official said today. The company, which holds 15 per cent market share in the Rs 4,500 crore ice cream industry, would build strong presence in Tamil Nadu over next few years Creambell, CEO, Nitin Arora said. “We are happy to announce our entry in Tamil Nadu and we will be focusing over the next few years to build a strong presence here”, he said.

You May Also Like To Watch This:

In the first phase, he said, the company would focus on establishing its brand in Chennai market through retail and vending push carts. “Creambell expects to invest upwards of Rs 150 crore over the coming years to enhance presence and popularise the brand in the State”, he said in a statement.

On expansion plans in overseas market, he said the company was in the process of introducing the ice cream brand in Kenya, Zambia, Mozambique and Tanzania. Creambell currently has 15,000 pushcarts and 70,000 retail stores across the country. It has state-of-the-art production facilities in Baddi, Himachal Pradesh, Kosi and Goa.

Get live Stock Prices from BSE and NSE and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Go to Top