The counterpoint is here, literally. A day after Canalys listed Micromax as India’s largest smartphone vendor, technology market research firm Counterpoint has released its Q4 numbers, retaining the Korean giant Samsung on top.
According to the report, Samsung led the overall mobile phone and smartphone market during the quarter with market shares of 16.1% and 27.4%, respectively. “Micromax maintained the second position in both overall and smartphone market, closely following Samsung. Micromax smartphone shipments grew 75% Y-o-Y but declined sequentially,” the report said. The report gives Micromax 14.4% and 19.5% market share, respectively.
The Indian market grew 6%, but it declined sequentially on account of mixed seasonality during the quarter, the report said. Smartphone shipments stood at close to 22 million during Q4 2014, reaching a record level — they crossed 80 million units for the first time, contributing about 32% of overall shipments in 2014.
In another interesting development, Intex entered the top five for the first time. “Intex smartphones enjoyed a strong demand in the sub-$100 smartphone segment especially for its Aqua 3G and Y Pro models,” the report said.