Software services major Cognizant has acquired US-based Idea Couture for an undisclosed amount to boost its digital technologies offering. Idea Couture, which specialises in designing and prototyping products, services and business models, will become part of Cognizant Digital Works, Cognizant said in a statement. Terms of the deal were not disclosed. Cognizant Digital Works combines human insight, strategy, design, technology and industry expertise to create innovative solutions at enterprise scale. Based in Toronto, the privately-held Idea Couture has offices in the US, Europe and Latin America. It has over 170 social scientists, strategists, anthropologists, user experience experts, designers and connected product developers. Its customers include companies like Samsung, PepsiCo, Cox, Citi Ventures, Kroger, ConAgra Foods among others. "Idea Couture has a track record of success in managed innovation \u2013 including rapidly envisioning, designing and prototyping digital solutions \u2013 to help companies create connected products, engage customers, and deploy new business models for growth and competitive advantage," Cognizant Digital Works Executive Vice President Gajen Kandiah said. This will accelerate Cognizant's ability to help clients transform their customer experiences, core business processes, partner relationships, and supporting systems, he added.