Debabrata Mukherjee, vice president of Coca Cola’s South West Asia region operations, has been unanimously elected as the chairman of the Audit Bureau Of Circulations (ABC) for 2017-18, a release said today. Hormusji N Cama of Bombay Samachar has been unanimously elected as the deputy chairman of the Bureau, the ABC release added. Mukherjee has over 23 years of experience in the area of strategic planning, sales and marketing operations, the release said. He has headed the marketing function for Coca-Cola in India and South Korea and has also played a leading role in setting up sales and distribution operations in key regions in India, the release said. He is currently responsible for driving sustainable accelerated growth in the key South West Asia markets of Bangladesh, Sri Lanka, Nepal, Bhutan and Maldives, it added.
Members on the ABC’s Council of Management for the year 2017-2018 are: Advertisers’ representatives: Debabrata Mukherjee (Coca Cola India Pvt Ltd), Hemant Malik (ITC Ltd), Sandip Tarkas (Future Retail Ltd), Mayank Pareek (Tata Motors Ltd). Publishers’ representatives: Hormusji N Cama (The Bombay Samachar Pvt Ltd) I Venkat (Ushodaya Enterprises Pvt Ltd), Shailesh Gupta (Jagran Prakashan Ltd), Devendra V Darda, (Lokmat Media Pvt Ltd), Benoy Roychowdhury (HT Media Ltd), Chandan Majumdar (ABP Pvt Ltd), Raj Kumar Jain (Bennett, Coleman & Co Ltd) and Pratap G Pawar (Sakal Papers Pvt Ltd) Advertising agencies’ representatives: Madhukar Kamath (DDB Mudra Pvt Ltd), Shashidhar Sinha (IPG Mediabrands, India) Srinivasan K Swamy (RK Swamy BBDO Pvt Ltd) and CVL Srinivas (Group M Media India Pvt Ltd).
Hormuzd Masani will be the Secretary General. The ABC is a voluntary organisation consisting of publishers, advertisers and advertising agencies as members and works in developing audit procedures to certify the circulation figures of publications which are its members.