CleverTap looks to connect marketers with customers effectively

CleverTap combines analytics and user engagement on the same platform to help marketers connect with their customers more effectively

Mumbai-based CleverTap, a next generation mobile engagement start-up, sniffs ample opportunity in the country to make user engagement more effective and data driven, but sees communicating the offering to customers as its biggest challenge. “But once we get them to see the product, they realise the value immediately and then sign up,” says Anand Jain, co- founder, CleverTap.

CleverTap helps developers and marketers understand their users while effectively engaging them with marketing campaigns. Jain says the start-up was founded with the goal of making mobile app engagement relevant, contextual and personal. The CleverTap platform offers fast app and web analytics, powerful segmentation and multiple ways to engage with users via push notifications, in-app messages, emails, web notifications, SMS and browser push. Today, it has over 2700 customers and sends out 150 million push notifications daily. Its customers include BookMyShow, Faasos, Voonik, McDonalds, Streamago, and Ixigo.

CleverTap was founded by Suresh Kondamudi, Sunil Thomas and Anand Jain in May 2013. The three have been part of the technology team at Network18. Today it has a team presence across Sunnyvale, San Francisco, Los Angeles, New York, Mumbai and Bengaluru. “We’re looking to ramp up our presence even more in North America. We’re squarely focused on providing best-of-the-class analytics, and best-of-the-class engagement on a single platform.”

The technology is built for today and it scales as the company grows—whether it has millions of app users, or is a small start-up. “Many businesses use multiple products for analytics and engagement. The capability of the product and the marketing teams to have a consolidated view of their users would make their efforts more productive,” Jain says.

According to him, the Indian mobile apps market is witnessing the rise of new-age businesses which have launched their respective apps. They are studying consumer behaviour, and making their apps even simpler to use. At the same time, hundreds of consumers are buying their first smartphones and experiencing internet for the first time. “So, I think, we have a thriving ecosystem of apps. The apps are very much here to stay and grow as the average age of the demographic moves down,” he says.

CleverTap had in August announced the expansion of its latest and most powerful mobile analytics and user engagement platform into the education sector. The initiative that began with partnerships with two companies is now available to any educational organisation seeking to deepen its understanding of its users in order to build the best desktop and mobile learning apps.

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