Can Flipkart, Amazon eat up retail stores? No, this will help brick-mortar stores up their game

By: | Published: March 15, 2019 4:50 PM

In India, the online versus offline debate got heated up once the current government decided to change the FDI policy,

Digital e-commerce has hit the business of brick and mortar stores.

While digital e-commerce may have taken a toll over brick and mortar retail stores, it is not likely that the retail stores will die, thanks to the in-shop consumer experience. Shaping the future of retailers, in-store shopper experiences, as a phenomenon, will help the Indian retailers in contributing massively to the economy, market industry experts said at an event.

In fact, retail solution providing as an industry might itself witness an 8,000 crore boost from the previous 12,000 crore in the next three years, it added. The industry is thus expected to grow up to 20,000 crore, In-Store Asia 2019 projected. 

Stores of tomorrow

The revolution in stores of tomorrow is to be brought by POP advertising, Store Fixtures, Signage, Props, Lighting etc, the report said.

As offline is the new online, a blend of digital and physical will be a game-changer in helping the retail stores up their game, said Vasant Jante. “In-Store Asia aims at helping the retail sector to leverage innovative new solutions and ideas in retail design, technology, retail display, visual merchandising and in-store marketing,” he added.

Online/ Offline debate

In India, the online versus offline debate got heated up once the current government decided to change the FDI policy, curbing the powers of e-commerce websites to hold inventory-place like model. With the intention of helping the brick and mortar stores by levelling the playfield, the FDI policy had asked e-commerce sites to control their deep-discount policies which were driving customers towards them. E-commerce websites giant Flipkart and Amazon were expected to bear the brunt of this policy change among others.

“Although there is an ongoing debate around online and offline, the fact is that we are in the business of customer experience and not online or offline. Trust is the final link between customer experience and business excellence, Jamshed Daboo, Managing Director, Trent Hypermarket said.

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